Mount Santa Claus

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The former Soviet republic of Kyrgyzstan has decided to name a snowy peak "Mount Santa Claus" since it is just in time for Christmas. The main reason for that is for the branding using Santa Claus is more likely to attract tourists to the country rather than something else. "We want to develop tourism, and Santa Claus is an ideal brand to help us do this," said Nurhon Tadzhibayeva, an official with Kyrgyz tourist authorities. Do you think a name like that would really attract people to visit it? Full story here: http://edition.cnn.com/2007/funnynews/12/20/mount.santa.ap/index.html