 Yellow
European: Hope, joy, happiness, hazards, cowardice, weakness, taxis
Asia: sacred, imperial
China: Nourishing, royalty
Egypt: Mourning
Japan: Courage
India: Merchants
Buddhism: wisdom
Feng Shui: Yang, Earth, auspicious, sunbeams, warmth, motion
Yellow: sun, intelligence, light, accelerated learning, memory, logical imagination, social energy, cooperation, organisation, breaking mental blocks, sunshine, joy, happiness, intellect, energy, cheerfulness, optimism, purity, enthusiasm, warmth, honour, loyalty, mental force, clarity, perception, understanding, wisdom, dishonesty, betrayal, jealousy, covetousness, deceit, disease, weakness, caution, cowardice, follower, curiosity, mellowness, confidence, humour, dreams, creativity, desire to improve, action, idealism, optimism, imagination, hope, summer, philosophy, uncertainty, restlessness, glory, enlightenment
Yellow stimulates mental activity, generates muscle energy and attracts attention - it is the colour most visible to the human eye. Thus yellow objects move to the forefront. Students who study in yellow rooms do better in exams. Cheerful yellow can be used to promote food especially in combination with other fruit and vegetable tones, children's and leisure products and is best used as a highlight. With overuse, yellow can be disturbing and promote anxiety. Babies cry more in yellow rooms. Yellow against black denotes a warning ... the sting of the bee.
Yellow is not a practical colour to use when selling expensive items to men ... they perceive it as an untrustworthy and childish ... and avoid yellow if you wish to evoke safety and stability. Care is needed with shades of yellow as they can lose their warmth and appear dirty.
Dull yellow: caution, decay, sickness, jealousym aging
Light yellow: intellect, freshness, and joy
Ivory/cream: quiet, pleasantness, calm, understated elegance, purity, softness, more rich and warm than white
Green
China: Exorcism, green hats indicate a man's wife is cheating on him.
Japan: Life.
Islam: Hope - the cloak of the prophet was thought to be green, virtue - only those of perfect faith can wear green.
Ireland: Symbol of the entire country, Catholics
European/USA: Spring, new birth, go, safe, environmental awareness, Saint Patrick's Day, Christmas (with red)
USA: Money
Feng Shui: Yin, Wood, growing energy, refreshing, nurturing, balancing, harmony normalising, healing, health, peaceful, calming
Green: earth mother, physical healing, monetary success, abundance, fertility, tree & plant magic, growth, food, hope, personal goals, resurrection, renewal, youth, stability, endurance, freshness, nature, environment, tranquil, refreshing, quiet, hope, immortality, health, healing, good luck, renewal, youth, jealousy, inexperience, trees, grass, vigour, growth, harmony, responsiveness, generosity, safety, envy, misfortune, quietude, compassion, renewal, moderation, nurturing, diplomacy, calm, contemplation, joy, love, abundance, balance, self-control, inexperience, hope, good omens, soothing, sharing, dependability, friendliness
Green lowers blood pressure, relaxes the nervous system, calms and soothes the mind, stimulates creativity, and is an appetite suppressant. Green is easy on the eye and can improve vision. Images set in green backgrounds seem farther away. Green is popular in most cultures.
Useful as a marketing colour for organic, healthy and natural 'green' products.
Dark green: money, ambition, greed, jealousy, heaviness, prestige, promotes concentration
Yellow-green/lime green: sickness, cowardice, discord, and jealousy, nausea - don't use this colour for promoting food products as it's an appetite depressant.
Olive green: peace
Avocado: 60s and 70s refridgerators
Blue greens: most accepted colour group across gender lines
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