Marketing and Advertising - Word of Mouth

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Most of you probably don't know but i'm signed up with a website called BzzAgent where bascially i can sign up to campaigns where i get the cance to try a product, then i have to 'spread the bzz' (ie spread the word) about the product, not trying to sell it or anything but bascially just talking about it to other people so info on the product gets spread by word of mouth. Well one of my current campaigns is on The Word of Mouth Manual Volume II, which as you might guess is bascially about word of mouth. The website describes it saying the 'book is full of facts, stories and insights about word of mouth and the industry that's been built around it. His insider's look helps show that while WOM may be a medium that can't be forced, fabricated or created, it certainly can be managed, understood and enjoyed by all!' Anyway, you can download a free pdf copy of the book by following any one of the links below, and no i don't get anything from you clicking on those links and they are not trying to sell you anything (they are all just blogs actually), they are the links i was given by BzzAgent.co.uk and which they have allowed me to share with you! http://800ceoread.com/blog/archives/008247.html?blog_id=1 http://www.culture-buzz.com/blog/Download-Win-Bzzagent-CEO-s-latest-book-for-free-1680.html http://www.whatsnext.typepad.com/ http://blog.guykawasaki.com/2008/06/the-inside-word.html http://gregverdino.typepad.com/greg_verdinos_blog/2008/06/free-download-b.html You can of course buy your own paper copy at Amazon if you wish! Please let me know what you think of the book, good or bad, and feel free to leave any comments about the book and this discussion. Thanks all!