Putting your life on ebay

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I have seen about 4 articals on people putting there life on ebay. Every thing from there house, to there friends. Well at least introduction to friends. One guy even got his boss to agree to let the winner try out his job for two weeks! I just don't get it! I seen a woman put her house up for sale along with a chance at love with her! Now here is yet another one ... http://news.yahoo.com/s/nm/20080808/od_uk_nm/oukoe_uk_britain_auction;_ylt=AgdHOm9g1Gyf9HXHXM9KhWztiBIF To sum that one up - "An eccentric millionaire has put his entire life up for sale on the Internet -- including his title of Lord of the Manor of Warleigh -- in the hope of converting his assets into cash." What are your thoughts? Could you do this?