|  RAKESH SINGH KUSHWAH
122, Basant Kunj, E-8 Arera Colony,
Bhopal – 462016, India
Mob: (0) 94256 00618; Tel: (0731) 3916936;
Email: rakeshkushwah@rediffmail.com
Seeking a Middle Management Sales position in…
COMMODITY / RETAIL CHAIN MANAGEMENT
(Skill-set: Dealer Management | Inventory Management | Supply Chain Management)
Peak performer offering 14 years extensive experience in maximising sales through growth-driven approach. Combining solid project evaluation and execution capabilities with innovative mind-set to positively contribute to organisation’s bottom-line. Thorough knowledge of rural product development and sales. Exceptional team leading and problem solving ability.
CAREER SUMMARY
· Expertise in developing revenue-enhancing strategies to drive growth. Adept at planning, budgeting and developing efficient channel network.
· Proven track-record of increasing brand visibility through effective promotional activities, product awareness campaigns with high potential clients for growth and profitability.
· Extensively traveled and handled sales and marketing functions in MP, Chhattishgarh, Vidarbha, Delhi, Haryana and Rajasthan regions.
· Good at forecasting market trends, analyzing competitor strategies and implementing counter-strategies to augment market penetration.
· Organize Farmers and Retailers meet time to time and other promotional activities with the help of Sales Officers.
· Regularly visit retailers, handle C&F management, Government liaisoning, achieve set sales targets. Skilled at handling distribution cost control and logistics management.
· Lead, train & monitor performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.
KEY CONTRIBUTIONS / AWARDS
· Ignited sales volume in Haryana from Rs. 40 Lacs (in 1999) to Rs 6 Crores (in 2004) and received significant sales growth in other assigned states as well.
· Developed from scratch a strong dealer network of 150 in MP and Chhattisgarh between 1992 and 1999.
· Bolstered sales of MP and Chhattisgarh from Rs 20 Lacs to Rs 5 Crores.
· Restructured entire dealers network in Khandwa in order to increase sales. Appointed 4 distributors and 14 medium turnover dealers in the area.
· Awarded with ‘Gold Medal’ as recognition for best marketing performance at regional level in 1995 - 1996.
· Awarded with ‘Gold Medal’ as Service Award on successfully completing 5 years in 1999.
· Was conferred ‘Best Sales Person of State’ two times during tenure at Lupin and Cheminova India Ltd.
CAREER PROFILE
Foundation for Environmental Awareness and Rural Initiatives (NGO)
Project Coordinator (Jan 2006 onwards)
· Conceptualise, plan and implement new initiatives to stimulate rural development; advice BPL (Below Poverty Line) Group on Micro Finance; conduct awareness training programs / meetings.
· Build small udhyog (business), farming at a remote level, organize meetings for awareness and environmental care, develop plans for areas allotted for agriculture and farmers for improved seeds fertilizer and pesticides.
· Actively participate in rural development activity both through professional work and in a voluntary capacity.
Select Achievements
· Currently implementing a new project at Chhatarpur (MP) and Rajnandgaon (Chhattisgarh).
· Till date, conducted 40 meetings in rural area for general awareness.
ECL Agrotech Ltd
Sr. Regional Manager (Feb 2004 to Jan 2006)
Select Achievements
· Handled Madhya Pradesh, Chhattisgarh and Vidarbha regions.
· Achieved a remarkable growth of 300%.
· Launched 3 new varieties of Vegetables seeds.
· Conducted more than 40 big farmers meets.
Tropical Agro System India Ltd
Regional Sales Manager (Jun 1999 to Dec 2003)
Select Achievements
· Entirely handled Haryana, South Rajasthan and Delhi regions.
· Was awarded as a ‘Best Manager in India’.
· Achieved explosive growth of over 400%.
· Grabbed market share of 12%.
· Implemented market-driven initiatives that propelled company to 4th position in Haryana in 2002.
· Recruited, trained and mentored a sales team of 23 persons.
Cheminova India Ltd
Asst. Area Manager (April 1996 to May 1999)
Select Achievements
· Drove the company to a position amongst the top 10 companies.
· Achieved a growth rate of more than 400%.
· Built a strong network of 150 dealers.
· Recruited, trained and mentored a sales team of 8 persons from scratch.
Lupin Agro Chemicals India Ltd
Sales Executive (Oct 1992 to Apr 1996)
INTERNSHIP / PROJECTS UNDERTAKEN
· Completed internship at Usha International Limited (Jun 2003 to Aug 2003)
Details: Enhanced sales and researched Consumer Buying Behavior and Market Share of Usha’s diesel engine and mini mono block water pump in Karnal region.
· Final Project:
Details: Analysed the competitiveness of pesticides industries in India, at EI Dupont India Ltd (Rajasthan)
· Short Term Projects:
1) Thoroughly analyzed China and Japan on parameters like Culture, Languages, Religions, Political, Economical (Currencies, GDP, Major exports and imports)
2) Extensively studied export documentation procedures including Bill of Lading, Letter of Credit, Shipping Procedure, Bill of Exchange, Export Finances etc.
EDUCATIONAL DETAILS
· PGDBM from New Delhi Institute of Management, New Delhi (Approved by AICTE), (2001–2003) Dual specialisation in ‘International Business’ and ‘Marketing’.
· M.Sc.(Agriculture), IGKVV Raipur (1991)
· B.Sc.( Agriculture), IGKVV Raipur (1987)
OTHER ACTIVITES
· Co- editor of ‘Rural Society’ multi lingual Magazine (Feb 2005 onwards)
· Co-editor of ‘Sahkari Utthan’ Hindi weekly news paper on Co-operative Sector (Mar 2006 onwards)
PERSONAL PARTICULARS
· Date of birth: 31 January 1966
· Proficient in English and Hindi
· Conversant with MS-Office and Internet applications
References:
1. Dr. VS Tomar, Director Research Services JNKVV Jabalpur (MP)
2. Dr. RBS Sharma, Director Extension Services IGKVV Raipur (CG)
3. Mr.K.Gautam Kumar ZM, Cheminova India Limited Mumbai
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