Do you know what is the longest name in the world?

Today i heard the news that a guy change his name to the longest name in the world. But it is too long for me to remember, anyone know the name?
I only can remember there is about " superman, batman the hulk....."
Do you think that this is funny or this name is special....? Do you think the name you are having now is long, hard to be pronounced and remembered? Do you want to have a name like that guy?
Actually i think it is ok by doing so, because we have the right to choose our own name right? However, i am not going to have that kind of name as well.....