birthday cards  

On the hind side this could not be the entire intent the senders have when he/she sends you a Birth Day card. As you are on the same channel he/she could feel it a token of bonding that you are having or had and not necessarily that you are to give him/her another business.

From my personal experience can put here that I have often sent B Day card or some gift just because the person is close to me and as his colleague or friend or whatsoever would feel that people still care for him.

Lets think it positively.

i always feel good if i receive some cards from acquaintainces but if only it is e-mailed.if it is through regular mail,like you said even i do feel guilty for not being able to return back.

I feel happy when I get birthday card from someone .But I have no business with anybody.So I feel no obligation.

Hello savypat! In business that's how people feel about small small gift sent by the other party. I think that's a business strategy so one should give more. But this differs from other countries. For me i feel good but that can mean many things especially if i am in business.

Happy myloting!