How do you handle a situation having a friend who courts you but you don't like?

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Friendship is precious and there are instances when both parties fall in love with each other and end as sweethearts.What if, the situation is, your friend is falling in love with you and courting you, but the feeling is not mutual because you only treat him like a friend and no more than that.How do you handle the situation in a way that he will not be hurt?Do you stop your friendship with him? avoid him? Your ideas will be appreciated.