Fairness Cream For Men?!!!

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All you men out there,this post is specifically for you to answer! The market now is flooded with fairness creams of various brands. They claim to lighten your skin tone and make you fairer in no time. To top it all, some creams even come with a measuring scale so that you can measure the change in your skin tone! Fairness creams are extremely popular with women with a tan or with those who want a lighter skin color. But being a man, would you bother so much about your skin color so as to try out a fairness cream? Are you that fashion-conscious?