Store online?

You could make a website about jewellery and accessories. Apply some seo, make a great design and make useful content for users. Buy an xrumer blast for backlinks. Or build links manually.

The website could point to the auctions of your friend on ebay. When you get a nice amount of visitors this will absolutely result in increased bids.

I think you can use the alibaba service for selling those products in bulk order. But if you want to sell them retail, you can do it by having a website for selling those products. If you are sure that those products have a good market positioning and many people will attracted with them, then selling them exclusively on a website is the best choice for you to do. The most important thing on running an ecommerce website is having unique products for online selling. Exclusive products are also important. I think if we sell a product which can be easily found on our offline market onlinely, no one will buy from us onlinely. So, since you have an exclusive products, why don't you try your luck by selling them online. For technical website advice, you can contact me if you wish. Good luck for you and have a nice day. Happy mylotting.