A good and precise market research will professionalize your setup approach and will give more value to your business plan. Doing quantitative market research is a solution to add a personal touch to your market research as you are testing "your" precise target market about "your" precise product/service concept. It is an essential stage in the business startup process but many entrepreneurs don't do it. It is at last affordable for business startups so go for it, test your market first! Good luck to all Eric Marketest http://www.marketest.co.uk
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