Talk about driving your business right over a cliff

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The Segway, you know that two wheel machine that people stand on and drive around because it makes them look cool even though they look like a fool, was bought out by a British multi-million last December. Normally when combine new owner and driving right over a cliff we are talking about this metaphorically, but not here. Jimi Heselden actually drove his Segway right over a cliff. He was found died in the River Wharfe at the age of 62. http://www.dailymail.co.uk/news/article-1315518/Segway-owner-Jimi-Heselden-dies-riding-machines-cliff.html