"Promise Me" video getting a lot of attention

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If you haven't seen it yet, please take a moment to check out Kill Hannah's latest video for "Promise Me" http://bit.ly/PMvid The video and the song means a lot to Mat and it's getting HEAPS of attention from the alternative media. Kerrang!, NME and Nylon magazines all have the video up on their websites, Kat von D and Bam Margera have both been promoting it on their Twitters. I have to be honest and say the song cuts me a little deeper than I would like but despite that I am IMMENSELY proud of Mat and the gang for what they did with no support from Original Signal and this thing has taken off like a rocket! Have you seen it? What did you think?