A great punchline is essential for a good advertisement?
By debs90
@debs90 (547)
India
August 15, 2011 11:18am CST
Nowadays punchlines are becoming very popular. But after some years other innovative ideas may come up. Advertising agencies are trying to find out these innovative ideas. But for the time being a good punch line is a must for an advertisement.
The main objective of a punchline is to create an impact in the minds of the prospective customer. But not only impact but also lasting impression is needed for a good punchline.
But only a good punchline does not guarantee success. It should be combined with some brilliant ad concept also.
But there are also examples where a product is ruling the market for several years without having a good punch line.
So, do you think it is mandatory to have a good punch line.
Share your opinions.
1 person likes this
1 response
@hafiz008 (450)
• India
15 Aug 11
The puch line is very important for a product because it helps to create an image of products in the minds of customers, that term is called Positioning. It is one of the marketing mix. They are marketing mix like Price, Promotion, Place, etc to be considered for marketing of goods. Thus sucess lies in the marketing process. For example if our product have good punch line how did the customer knows, only through promotion and buyer buys only when price is suitable for them other choose substitue prouduct
