Journalism work

Tweet

Trying to help my house mate out with her coursework. Knackered on a work she wants to know. Its the sort of this you have to find out otherwise you wont be able to sleep. A word which describes the study of the title of an article and the picture (if any) something along those lines. Its proper pissing me off because i remember studying this at college when i was doing media. can anyone be a saint and help me and her out?