Branding to further boost economy

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"Branding is a decisive factor in the world's economic development, and in some cases, an established world brand's overall value is even bigger than that of a middle-sized country," said Sun Bo, director of the quality management department of the General Administration of Quality Supervision, Inspection and Quarantine, yesterday. China now has seven products with six brands that are famous worldwide - Haier refrigerators and washing machines, Huawei programmed control switchboards, Zhongxing programmed control switchboards, Zhenhua container cranes, Gree air-conditioners and Sunshine worsted woollens. The sales volume of the products ranks among the top five in their world markets. "We will still have to make them even more recognized worldwide," Sun said. He said the bureau would help enterprises upgrade quality insurance, measuring and testing systems, and encourage them to apply international rules and standards. For good branding products, the bureau will also offer inspection-free and simplified customs services.