is machoistic real? Do some girls really want being hurt?

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does hurting a woman for no apparent reason fill a man's ego thinking he can be more masculine, overpowering and superior? I have this friend who often is slapped, kicked, bruised and hitted by his boyfriend. She asks me of what to do and i tell her to just leave this guy for obviously she is not being valued and loved. But she seems to be defending her boyfriend and at the end of every advice-seeking session we have, i find evry word i tell her as useless. I hate this man that's so cocky. Guys like this are only good as dead people. Tell me of what to do.I don't want to think that my friend is enjoying what is being done to her. Is machoist real? I wanna save my friend from becoming a battered wife in the near future. She says she just only wants to protect her 5-yr.old relationship with this man. But i see this isn't going anywhere. I want her to see what's really happening, i want her to stop and break up with this man before any serious damage could be made further. What will i tell her?