Evergreen Business - Effect of World War II

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We saw the worst face of war on 1940s world war II. Countless people died during that war and we don't know exactly how much that war affected the whole worlds economi that time. there are still few countries who are stil trying to come out from that bad effect of WWII. Who were the soldiers that time, they spend an important part of their life outside of home and away from all relatives & family. after world war II during 1950s they tried to come back to thier home and started settling slowly. the got married and they started having children. this trend is very prominent in US, UK, Jermany etc. Now during this 2000s what they all are 70 to 80 years of old on average. their past is very interesting and struggling too. two things they want a peaceful life and want to keep thier youth. they want to keep the beauty of their body. So if you see the i these developted country the business of beauty product and old home or real estate business is very popular and demanding too. there is a news in cnn earlier that the business of beauty product is the world's second most large and profitable business now after software. I tried to relate this fact to my neighbours and relatives and i saw it is a real fact. What do you think? Have you ever find a someone who proves this fact?