movie dvd's @ 36/- per movie

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guys moser baer (an indian company manufacturing dvd's n cd's) is now entering the movie market with a new offerinf wer in the company intends 2 offer movie dvd's at Rs.36/- a dvd what do u think bout this? is it good or bad?what wud b the pros n cons of such a move? what cud d impact of such a move on the social front?as 4 me its a welcome move, i wud like to purchase these high-quality movie dvd's over the pirated ones n intend 2 ve a huge collection of movies