real stuff: what's the colr of money?  

Do you know that colors have an impact in attracting customers?
Blue is the energy color. It is proven to increase man's energy. Production people produce more output and muscle builders build more muscle in a blue room.
Red is the color of food. It increases the body's metabolism, thus in restaurants, it invites people to crave more and eat more.
Hunter green is the money color. It is bound to influence.
Dove Grey is the business color. It is the color most executives use.

(source: graphicdesign.about.com/od/psychology)