real estate marketing

am i charging too little?

I am a real estate marketing assistant helping agents market their properties...but i am wondering if i am doing this too cheap...i might spend 2-3 hours on a flyer...and only get paid $15 for...

Trump University - The Way To Wealth

Has anyone else ever done anything from Trump University? It was created by Donald Trump to educate people on Investing, Real Estate, Marketing and other topics. I bought a book from Borders the...

Pat Kitano on Social Media Podcast

Pat Kitano joins me for a lively discussion on the many uses of Social Media and web 2.0 for real estate.

What is My House Worth?

Sellers: "What's my home worth?" Buyers: "What's for sale?" Both: "Hows the market?" Sales is always driven by emotions. And then the prospect justifies their decision with logic. You need that logic...

Did You Cut Your Commission?

Consumer Reports says that 46% of people trying to sell their homes through agents tried to negotiate a lower commission rate. Of those home sellers, 71% of the listings agents lowered their...

C21, The Web, and the Unseen Opportunity

Front page of this weeks DM News says C21 Revamps Web Strategy. Pretty much a yawner until I read the following quote from Kevin Pollack, senior director of e-commerce marketing at Century 21 As real...

Subliminal Selling

The efficacy of the the subliminal seduction as was put forth in the book of the same name and Clambake Orgy has been questioned over the years. Dave Lakhani and yours truely at his Renegades of...

What gets people to buy?

There has been some great books of late on the science of how our brains work so that we are compelled to buy. Journal of Consumer Research titled “Bikinis Instigate Generalized Impatience in...

Another reason

I recently wrote on the housing crisis. But what I failed to mention was the Realtor Bubble. Like in the State of California where I can literally walk to two blocks and chances are that one of those...

Marketing for Real Estate Business

And if you happen to be waiting on the market to shift, or if you need some uplifting real estate news. Check out PositiveonRealEstate.com. I have been posting good stuff in this site for months now....

Marketing for Real Estate Business

And if you happen to be waiting on the market to shift, or if you need some uplifting real estate news. Check out PositiveonRealEstate.com. I have been posting good stuff in this site for months now....

Web is Not Important for Purchase

A new study by the Pew Internet & American Life Project tracks the decision-making processes for buying music, purchasing a cell phone, and buying or renting a home. Even though many buyers use...