referral marketing

Using social media sites to drive traffic?

So you think you have finally found your 'niche". You have created an awesome website, SEOed the heck out of it, hit all of the relevant directories, article marketed yourself to death, and decided...

finding good referals

Hi I just want to know how people are getting their referals. I use marketing pond, powerline referal club and a few traffic exchanges. I have got a few good referals but I want lots. Where do people...

Referral Marketing Techniques.....

What techniques do you find work best for brining business builders into an affiliate program?

The 3 Cs of Lead Generation

Lead generation is a numbers game and a momentum game. Generally speaking there is no one magic way to generate a tons of leads. Granted, for some businesses there are more effective ways, but on the...

The blogging three step

Since you’re reading this on a blog, you may not be the exact target I have in mind for this message so, feel free to pass it along to someone you know who might need to hear it - I’ve...

Staying top of mind

It’s a pretty accepted fact that finding ways to do more business or get more referrals from your existing customers is a smart way to build a business. But as the din of noisy demands captures...

Narrowly fending off a recession

I can’t believe of the number of stories I’ve read in the last few weeks about the downturn in the small business economy. One of the natural advantages to small business is that...

Shop owners need to hit the streets too

Sometimes retail shop owners have the “open and wait” mentality. I put my stuff out, run some ads and wait, right? Well, that does work for some, but if you’re finding that it...

Creativity is a wonderful motivator

Too often business owners get stuck in a rut when it comes to generating referrals. The common ploy of paying for referrals just doesn’t do much to motivate, and in fact, may feel a bit...

Small business people management

The web app builder Zoho is doing something pretty amazing. It’s building out the complete suite of small business tools online and doing it in the face of proclamations and claims of this...

Help me name my next book?

I’m writing a book on my approach to building a business with referrals as the primary marketing strategy. I post on the topic of referrals more than any other subject because it is such a...

The 7 Stages of a Referral Generation

Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally. One of the keys to tapping the systematic generation of referrals is to identify and address the...

This guy is even better on TV

My across the state of Missouri pal Scott “the name tag guy” Ginsberg is a really great speaker and entertainer. He has taken the art of branding oneself to new levels. So, what does any...