strategic partnering

Marketing Through the Transaction

There are at least three phases to every successful customer acquisition. They have many names, but let’s just call them - 1) before the sale, 2) during the sale, and 3) after the sale. Note...

Are you just uncomfortable enough

I know that marketing doesn’t come naturally to most business owners. Not many people say to themselves - “I am such a good marketer I think I’ll start a business selling...

Narrowly fending off a recession

I can’t believe of the number of stories I’ve read in the last few weeks about the downturn in the small business economy. One of the natural advantages to small business is that...

Shop owners need to hit the streets too

Sometimes retail shop owners have the “open and wait” mentality. I put my stuff out, run some ads and wait, right? Well, that does work for some, but if you’re finding that it...

The subtle dynamics of partnering with BigCo

It’s become essential marketing messaging for big companies to address the needs of small business, to present the good face, to talk the talk in the most empathetic manner possible. We feel...