why do some people even after exchanging referrals cheat

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For the past few days i have been exchanging my referrals to my sites but found very few referrals who are honest. i have been clicking ads honestly but they seldom click ads or click very few. Honestly these people suck n I really don't feel like clicking ads on the sites i joined under them or most probably i will create a new account so they too will not benefit from mine click!!!