A Matter Of Noise
By CraftyCorner
@CraftyCorner (5600)
United States
October 2, 2010 3:47am CST
We've all had this happen.
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You are watching something with low volume. (Some soundtracks have different volume than others, like the love scene verses the shoot out.) Then the soft drama or moment cuts to commercial. It isn't just any ad. It is those profoundly irritating commercial interruptions that insist on relieving you of your eardrums as well as the contents of your pocket book.
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Watchers of television complained to the FCC about this raging irritant. We've complained and were ignored sense the 1960's. Well, at long last the FCC and the powers that be have finally lifted the finger on the mute button and this flaming nag has finally hit the Senate floor.
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A compromise will be forged. According to this website, here is what the government has done thus far...
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http://www.google.com/hostednews/afp/article/ALeqM5iriAaN0oCzTHBfaEEZH6Z_vPlaGg?docId=CNG.f7300ef74beeac43ac28cc1528e9eb16.731
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The Commercial Advertisement Loudness Mitigation (CALM) Act would require the Federal Communications Commission (FCC) to set new rules for how loud television advertisements can be.
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Don't put that remote (and it's mute button) away just yet. Government speed being what it is, that mute button will yet get plenty of use when people want to blast laundry soap louder than a jack hammer in the midst of a love scene...
1 person likes this
3 responses
@GardenGerty (169449)
• United States
2 Oct 10
Yes, even though they now admit the need, and they say something has to be done about it, it still will take forever, I am sure to implement. Meanwhile, I tend to cringe, and fuss at hubby before I remind myself it is a commercial. It is about time though so that we do not find ourselves raising our voices to shout over the commercial.
1 person likes this
@CraftyCorner (5600)
• United States
4 Oct 10
I want to get a new video card so i can video capture all my video so I can cut out those blasted noisemakers. Netflix helps...
@djbtol (5493)
• United States
2 Oct 10
Seems that commercials have been obnoxious most of my life, and it is one reason I watch little TV now. But it startles me to think that Congress would spend any time on this issue, with all the major issues in our country. Something is out of wack!
1 person likes this
@dark_joev (3034)
• United States
2 Oct 10
Now maybe they can get the network neutrality thing so that telcom companies can't control what sites load faster. I mean this thing had a simple solution you could A) Pause the scene before it cuts to comercial and wait for a few minutes then fast forward with your trusty DVR. B) Mute hence why we made the button C) Not watch Television over cable or satellite.
I think the FCC has the internet to get a handle on and with the internet the mobile internet connections as well as both these need to run like the internet we are currently using that allows for the internet to be nearly impossible to shutdown without taking out every single wire,fiber,cable,wireless,satelite,wifi network down. I think this issue is less important than network neutrality which could have a massive effect on what websites load faster and overall how the internet preforms if companies are aloud to control what DNS's you connect to or even what networks you can connect to. Which could lead to them kicking Vonage out or any other VOIP that competes with their services or image if you could only go to websites approved by you ISP.
1 person likes this
@CraftyCorner (5600)
• United States
2 Oct 10
I'm sorry, but I don't know much about network neutrality or mobile internet as I am a shut in.
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However, as the energy crisis bites, more cable will be laid down as companies will demand telecommuting employees.
