Why does it seem so hard for me?

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Some of you that know me, know that I have been doing the Susan G. Komen 3-Day for the Cure for the last 4 years. This is my 5th year and I've raised over $10,000 in this whole time. I know it's a huge accomplishment because I do this with very little help from anyone else. I send out e-mails to friends and family asking them to donate, I post on my Facebook page for donations, I do a TON of fundraisers all the time, I stand out in front of the grocery stores with my money jar, I really put in a lot of effort. Every year, it just seems like I'm struggling very hard over the course of a year to raise the money for this walk. This year, my cousin is doing a marathon for a childrens hospital benefit and she raised over $1,600 in less than 3 months. A friend of mine is also doing a walk for charity and she raised over $1,500 in about 2 months. And what's really wild about it is that BOTH of them were worried about raising the money, got pointers from me, and just did so much better than I did. I know it's the first time for both of them, and I'm doing this for the 5th year in a row, but even my first year was not as good as they've done. Maybe I just have friends that are too poor to help out. It looks like I'll be getting pointers from them for now on! What things have you done - or seen other people do - to raise money for the charity walks?