Seller’s techniques

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It is festival time, Dashara is gone, Diwali is coming, the seller’s adopt techniques for selling the products. Here is what I saw. ‘Buy one, take one free’ – This technique is old, the word ‘FREE’ is always misleading; 2 jars of pickle in one pack; were offered under this for 200 rupees; on checking I found one jar was sold @ 100 rupees; so what was free? In a jewelry shop there was a board saying, ‘owner of a famous brand’ has become bankrupt, so to repay debt; he is selling jewelry at throwaway price’; I went and checked several items. They were fake cheap jewelry; they had price tags almost 50% more than real price. Let me tell, I have gold-jewelry business of our own. 50% plus 40% discount in Sari and cloth materials. In shops showing this banner, there is heavy rush as if they get ‘free’; with 90% discount. Well here is the trick, you buy something costing 100 rupees; you think you pay 10 only; no you pay 30; see how? 50% of 100 is 50, balance is 50; next 40% of 50 is 20; thus total discount is 70 only; you have to pay 30 not 10. [b]Any such selling technique adopted in your place? Please share your comments and opinions on this? Please respond. “Happy Diwali and thanks in advance”.[/b] Professor ‘Bhuwan’. . 10/11/2012 [/i][i]