Couponing

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I love to watch these couponing shows. I used to keep a few coupons in my purse but could never rermember to use them. I finally gave up on it. Too many other things going on in my life at that time. But I see these women on the show being able to buy hundreds of $ worth of groceries for less than $100 usually. But, the stuff they buy is name brand silliness I probably would never bother with. The coupons are for name brands that are usually the most expensive, not house brands that are cheaper anyway. So how much are you really saving? I started buying house brands that have the same ingredients as the name brand but is much cheaper. There are some things I buy the name brand but not much anymore. Are you a couponer?