MAD Magazine just isnt funny anymore
By John Roberts
@JohnRoberts (109841)
Los Angeles, California
September 3, 2016 10:09am CST
Do you remember or even still read MAD Magazine? You know, the magazine with the goofy looking character Alfred E. Neuman. MAD has been around since the 1950s with its unique brand of satirical humor. When I was a kid, my father took me to the barber shop to get our haircuts. You always had to wait awhile and there was the proverbial table of newspapers and magazines. I always looked forward to reading MAD Magazine and delighted in devouring it. I thought it was really funny stuff like Spy Vs Spy. Many things are funny when you are 10.
Flash forward to the present and being well past middle-age. After not looking at MAD for decades, I have perused a number of issues at the library. MAD is not funny. Maybe I am trying to recapture some youth in my dotage but MAD is not funny. I get the wisecracks and jokes but they are not amusing. Not even a chuckle.
The magazine’s format is essentially unchanged with parodies of movies, television shows and other pop culture as well as the familiar regular features like Spy Vs Spy. After 60 years of the same tricks over and over, Spy Vs Spy seems old and stale. I read a parody of Modern Family TV series and there were the proverbial comments and exaggeration of actress Sofia Vergara’s accent, sexiness and abundant attributes. MAD has employed those juvenile snickers forever. That is awfully sexist for a magazine with an obvious liberal political leanings.
But I am an adult now and not a kid. Yes, I am a kid at heart but MAD just failed miserably to arouse pleasant nostalgia. MAD’s readership likely skewers older these days rather than teens. I kept looking at issues trying to be amused. Am I missing something? Did I outgrow MAD or did MAD outgrow me?
Rewritten from a deleted post from Persona Paper.
16 people like this
17 responses
@asfarasiknow (3340)
• Bournemouth, England
3 Sep 16
As a teenager in the UK in the mid-70s I would read MAD from cover to cover. Spy Vs Spy never did it for me but I can remember to this day many of the gags from the movie parodies and other strips. The parody of Jaws gave me a sense of the movie, even though I would not see it until it was shown on TV years later. I often think reading MAD played some part in my becoming a comedy writer and I would love to see current issues but it hasn't been available here for many years. Satirical media that don't change their formats can become stale, although there are exceptions, for example, the British magazine Private Eye, which was established in 1961 and which is currently enjoying its highest sales for 30 years.
2 people like this
@much2say (57760)
• Los Angeles, California
3 Sep 16
MAD was my favorite way back when. I didn't get to buy many issues, but I remember I got to read them while waiting at the dentist's office - and it was a LONG wait that I could catch up on all the past issues. And now my kids enjoy MAD when we hit up the libraries, but I don't. They've shown me some of the things they thought were hysterical, but it just wasn't funny to me . . . more because I don't watch these tv shows and these things they poke fun at I can't really relate to. Maybe I'm the one who's out of it? I don't know what artists/writers are still there . . . but even they get old.
1 person likes this
@JamesHxstatic (29410)
• Eugene, Oregon
3 Sep 16
I was never a real fan, even as a kid, though I do love that image of Alfred E. Neuman. I can't imagine who reads it regularly today, but you are probably right that it skews older.
1 person likes this
@teamfreak16 (43595)
• Denver, Colorado
5 Sep 16
I agree. I have very fond memories of MAD. it's just not funny anymore.
@everwonderwhy (7355)
•
3 Sep 16
I'm a frequent visitor at a secondhand bookshop in our country town. And I noticed those MAD magazines in several boxes with Marvel and DC comics, Charlie Brown, Snoopy, Peanuts. I took home a few of Charlie Brown's, Peanuts, Snoopy and Little Lulu. I thought MAD was quite too 'crazy' for me.
Now you got me curious, I'll pay attention next time I visit the bookshop. I may share with MAD's older readership the satirical humor on the same wave length of great interest.:-)
1 person likes this
@BelleStarr (61463)
• United States
4 Sep 16
I haven't' looked at MAD in 45 years and after reading this, I don't think I will bother.
@AbbyGreenhill (45490)
• United States
3 Sep 16
Never saw it - but I will say that what some people think is funny I don't find funny at all, like today's 'comedy' shows....most are just silly.
@GreatMartin (23670)
• Ft. Lauderdale, Florida
4 Sep 16
I use to RUN to the newsstand on 53rd and Lexington in NYC on the day MAD was published!! Now I couldn't tell you the last time I read, let alone thought, the magazine.
MAD was a part of our life but our life has changed since then so MAD isn't part of our life today!
@amadeo (111937)
• United States
3 Sep 16
that is because your not mad any more.Oh!all right.What do I know.Do not buy it.Never did.
@JudyEv (382100)
• Rockingham, Australia
4 Sep 16
I was never into MAD magazines but our son enjoyed them. He is 44 now so I must ask him if he still buys/enjoys them.
@louievill (28846)
• Philippines
3 Sep 16
I still could not understand the satire back then in my uncle's mad collection but enjoyed Spy vs Spy. Is it still there in the new MAD? So did it also came short of your expectation?
@Hate2Iron (15724)
• Canada
3 Sep 16
I remember my uncle reading them. He was ten years older than me and thought that they were hilarious!!
@5thHouse (1678)
• Sheffield, England
3 Sep 16
Not heard of this magazine but I have noticed that a lot of the things I used to find funny when I was younger just aren't funny anymore. I think certain types of humor dates more quickly than others. Satire tends to be dependent on current trends to be really appreciated




















