James Charles: Covergirl's first male covergirl.

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Here's another video to ponder.  Check out the link below.  First off I know this may well be a topic near and dear to a lot of people's hearts - so- I mean no offense to anyone's viewpoint here. The video is an interview with James Charles a make up artist who is the first ever male covergirl for Covergirl cosmetics.  What is your opinion of men in make up or Mr. Charles? Here's my take on it.  I am all for there being products for men who take care of their appearance, men who are well groomed, take care of their skin, etc....  I can even get into the "goth" or "emo" look, men in eyeliner, men in nail polish.  When a person is allowing their outward appearance to be what they are feeling - that is confidence and therefor attractive.  That said, I don't understand James Charles's look.  I don't mean that in a bad way, I simply don't understand it.  Young James dresses masculine, and has close cropped hair in a masculine style.  He doesn't appear to be trying to pass as a female, or what is the phrase? He doesn't appear to be a drag queen. However in spite of his masculine hair cut and clothing, James wears ultra feminine make up.  He is very skilled at make up application. I'm not sure I get the look.  As I say - I've seen men who take care of their skin, appearance etc,  I've seen men who wear the emo or goth look with eyeliner,  I have even seen men trying to pass as women.... however this is a new one on me - men who are masculine except for their make up. Does anyone know more about this trend? Is this going to be a thing now? Construction worker men wearing eyeshadows and mascara? Is Covergirl just trying to double their market?  And why couldn't that call him Coverboy or something?  I don't get it - but as long as it makes the individual happy....