I judge a book by it's cover.

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I am sitting here looking through amazon at the moment. I use my kindle to read books, though I do have a nice shelf full of hardbound (and paperback) books as well. When I look through kindle, I first look at the title and then picture of the book. The title might grab me, but the picture doesn't always. I tend to rely more on the picture, but do sometimes go through to read the synopsis of the book. If the synopsis interests me, even if the cover does not, I'll purchase it or "borrow" it from KU. If the cover isn't all that appealing, but the title and synopsis has caught me, I will then look at the reviews. Reviews can be double edged. Sometimes they tell you a lot, and help you from wasting your time on a bad book. Other times the readers are prejudiced or too concerned with minor details. I tend to rely more on the star rating, even if the top reviews are reviews with fewer than three stars. How do you go about determining if a book is worth purchasing or "borrowing"? Do you judge a book by it's cover?