How much would you pay for water?

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Last week I was a steward at a wedding which was followed by a drinks reception before the bride, groom and guests moved to another venue for a meal. Often at these events, drinks would be champagne or prosecco with a similarly sparkling alcohol-free option. But this time the happy couple had chosen rosé wine with the alternative of water. The water wasn’t any old water, it was Voss bottled water. I had never heard of this but other staff oohed and aahed over the choice. I don’t know whether the guests really appreciated it though, because the water was poured into glasses and the bottles disposed of so unless they could actually tell by the taste, they wouldn’t know what a treat had been provided for them. Anyway I was curious, not least because I have been to Voss many years ago, so when I got home I looked for some more information. On their website the suppliers say ‘Experience the taste of naturally refreshing water, rooted in Norwegian heritage, where purity meets elegance. Exceptional water starts with a great source and a respectful approach to the earth. We promise that every VOSS bottle is uncompromising on quality and freshness, created to fit seamlessly into your everyday hydration. From classic still to sparkling varieties, your journey to clean, crisp water starts here.’ Well my everyday hydration seems to be just fine with ordinary tap water, but still… I had a look at the reviews on the website of a UK supermarket, which sells Voss water at £3.50 per litre (for comparison, their regular natural mineral water is 25p per litre). Some examples of the reviews are copied below. I can’t decide whether these consumers have been duped or if they are just taking the mickey! What do you think? “This water was beyond the best that one could have hoped for, the quality of the skillfully crafted bottle added much to the splendid occasion of a Sunday dinner with the family. Although one may deem it to be a tad bit pricey, it really isn't. Voss water has a quality seal and if you weren't to have this as your regular hydrating drink. Frankly, you would be making a big mistake!” “Where do I begin, this water is the best to have ever caressed my palette, the design is ambiguous yet bold and simplistic, the easily openable screw lid opening you to a world of water” “I first tasted this and was delighted at the quality of this Norwegian liquid. My children insist on me purchasing this aquatic delicacy, furthermore it brings a soft taste to the tongue.”