Kenyan mobile service provider to give 3 hour free talk time to subscribers as Christmas gift

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One of our popular mobile service providers has promised its customers 3hr free talk time as a gift this Christmas. All voice calls and short messaging service will be free of charge for the 3 hours that are yet to be scheduled. Such an offer has never been witnessed before and I am just curious to know how chaotic the hours will be as every subscriber will be busy trying to call another who will also be busy trying to call another and so forth!