Why old and gray people things are advertised by young and gray people.

Tweet

Have you noticed that pretty much all of the actors in commercials for old people things like hearing aids, stairlifts, shower supports and the like are rather attractive and surprisingly physically fit old people that probably dont need these gadgets and things. In fact many could pass as 50 somethings. Where are the 80-year-old obese people or 75-year-old ugly men with with little hair who cant cross the road without a mobility scooter? Where are the disabled people in the ads who need this kit? It's always a silver fox or a lady with an insane figure for 75 battling with the shower curtain. It a bit like adverts for chocolates and cakes always featuring slim people. As the Mad Men said- 'sex sells everything and anything'.