New Non - UPF Food Labels

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Ultra - processed foods are becoming more of a concern daily. A new label is appearing to help consumers make more healthy decisions in the grocery store. There is no universal standard as yet but a "Non-UPF Certified" and Non - UPF Verified" label is beginning to be seen in California. This new label means that this particular product met that program's standards. I think this is too little and too late. What are your thoughts?