Now Immersive Experience Revisited
By Ron Rybs
@Ronrybs (21488)
London, England
July 29, 2026 10:37am CST
Last year I visited the Now Building, near Tottenham Court Road in London.
Free to enter, it is two large rooms with films projected onto the walls and ceilings, along with sound.
This visit the main room was about the World Cup, so I gave that a miss and found a seat in the smaller room, which was a changing landscape and then moved onto chromatic changes.
I shall give it a few months and visit again as the World Cup video should change.
I made a short video of part of the show.
https://youtu.be/V1gzHFL0hCc
6 people like this
5 responses
@BACONSTRIPSXXX (19086)
• West Haven, Connecticut
29 Jul
That sounds like a relaxing way to spend part of the day. The Now Building is such an interesting place because there's always something different to experience, and the fact that it's free makes it even better.
2 people like this
@teamfreak16 (48639)
• Denver, Colorado
29 Jul
That looks pretty cool. I'd go check it out. Especially for free! 
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