Cheap or name brand yogurt?

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I used to always buy the least expensive yogurt I could find, but I got some Dannon 100 % natural on sale and fell in love. I buy the plain or the vanilla and add my own fruit. It helps me cut down on the sugar, and there is usually no additive except maybe pectin, which is natural and comes from apples. I can really tell the difference in the texture. On most things I go generic or store brand, but this is one place I do not. Healthy eating.