Television or radio advertisement - How much do they influence us?

Not so much anymore, as I own a DVR and record all my favorite shows to watch when there's nothing else on (which you wouldn't think would happen with over 400 channels, but it does a surprising amount). You can run right by them with the DVR's fast forward button. I do that all the time! I do find myself trying less new products without that influence.

radio and television have trmendous influence in the day today life of people. if the product which satisfy our need we buy it even if it is not a well known brand.