twice in a year: is the incience of br*st cancer increasing

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I have been seeing the advertisements for br*st cancer, and to me it seems that there are two main months, not one a year to fight this disease. So I wondered, whenever something is advertised heavily, so that there are products in pink or whatever it is, that perhaps this disease is increasing and instead of thirty percent women or whoever gets it, that perhaps maybe now fifty or even ninety percent women will get it and it is only a matter of time, that you have to go in for the chemo or the knife. So is it that the percentage of women who get br*st cancer are increasing? I do not mean being cured of it - because if you are cured, you had it, I mean the incidence giving it in percentages of women getting the disease in the first place.