Supermarket reward cards

@maximax8 (28559)
United Kingdom
June 21, 2009 12:18pm CST
One of my local supermarkets gives its shoppers a reward card. Money is spent and the points are put on to the card. When a shopper gets lots of points he or she can choose a reward. It might be £2.50 off shopping or a gift like a set of towels. I think they do the reward system to spy on their customers spending habits. I got a booklet sent to me showing me how to get extra points. They are trying make me spend more money. If I spent £6 on fruit I will get 100 points. If I spend £6 on fresh fruit juice I will get 200 points. I would struggle to eat or drink that amount. Do you have any reward cards? What do you think of the system of rewarding shoppers?
3 people like this
11 responses
@UK_Shree (3604)
21 Jun 09
We do have a M&S storecard which is alright really as you can spend money anywhere and get rewarded from it. Also have another department store card which you can only use in-store but it's great because you can get items for free.
@maximax8 (28559)
• United Kingdom
21 Jun 09
It is great that your M&S card is so flexible that you can be rewarded really often. Getting some items for free with the other store card must be wonderful.
@UK_Shree (3604)
22 Jun 09
It really is and I do not spend just for the sake of getting points - I know that some people might be tempted to do so just in order to accumulate points so that they can get 'free' gifts. No point I say as you probably end up spending more than you would normally.
@suspenseful (40316)
• Canada
21 Jun 09
Safeway offers discounts for members only, or what you call member only specials and Superstore offers points, but the trouble is that in the latter you need a Superstore Mastercard, but even without the points it is cheaper. However, they do not catered that much to single or couples, mostly to families so I cannot find anything much there for two people. We spend usually $80 a week on groceries to $100 and do not want to spend anymore. My husband insists that we shop at Superstore, but I would rather shop at Safeway because we get airmiles and it is just a couple of items that are not available at Safeway that I can get at Superstore. You are right, the card system is to see what the customer is buying -you can fool them by buying something they were not expecting and screwing them all up= but then I have a weird sense of humor.
@maximax8 (28559)
• United Kingdom
21 Jun 09
We used to have a shop called Safeway and then it changed to Morisons. It is a shame they cater for families most of all. Couples and singles eat and drink less of course. I like the sound of air miles. Yes, if you buy a friend's present you confuse the supermarket.
@Flight84 (3050)
• United States
1 Jul 09
My husband and I have cards for all the local supermarkets and those cards really come in handy. One store in particular has really good deals when using the card. It allows you to use points on your groceries and we've been able to cut our grocery bill down really low using points a few times. They also do this neat thing where you sign up for e-rewards and it automatically loads weekly specials that you normally buy onto your card so when you swipe it you get special deals without needing coupons or anything.
24 Jun 09
I have all the shops reward cards as I think even though I might only shop there occasionally, as long as points just build up and don't expire I may as well get something back every once in a while! I bought so much furniture by using my reward points when I first moved into my flat! x
@Darkwing (21588)
24 Jun 09
I have reward cards but I don't use many of the money off or extra points coupons, as they're too much for me, and it would be silly to spend the amounts required. I do use my monthly cash coupons off my next shop though, or save them for Christmas or something special I'd like to buy from the store, especially the Boots ones. Brightest Blessings.
@nancyrowina (3850)
22 Jun 09
I think you're right it's all market research really, My nearest super market scrapped their reward card but one I do like is the Boots reward card. It's points are worth 1 pence each so when you have 100 points you have £1.00, I save them up all year then spend them near Christmas. You can either spend them on goods in the store or exchange them for a range of days out last time I checked.
• Malaysia
22 Jun 09
I think rewards card from the supermarket is a good way of attracting customers to spend more there.It is a good strategy of getting rewarded for what you have spent.During recession time like now everyone try to save as much as they can and this will not help but to bring the market down and the country overall will be affected badly. And hence this type of method will lure the customers to spend as to collect more points to redeem their prizes.
@deebomb (15322)
• United States
22 Jun 09
We have at least three grocery store chains that have what is called discount cards. When they have some sales you have to have their card to get a better sale. If say like a cereal is on sale two for $2.95 and you have the card you might get it for $2.53 or something like that. One store lets the points accumulate and then they will have an item like a gallon of milk free if you have enough points.
22 Jun 09
I have a reward card for my local supermarket. I think that I get 2 points for every pound spent. One point equals a penny I think, but you can get more value if you spend the points online. It is all about gaining customer loyalty and like you say getting people to spend more money on a visit.
• United States
22 Jun 09
I think that amount of fruit and fruit juice would pertain to someone that has a larger family, or perhaps to someone that does home canning. We have the supermarket cards also. Usually, if i am not going to use my coupon at the store, i give it to my sister, and vice versa. I have a one dollar coupon now, that can be used toward gas or groceries. You could be right about the store keeping up with the spending habits of customers. That has been a question that has surfaced amoung many shoppers for quite some time now.
@roniroxas (10576)
• Philippines
22 Jun 09
we also do have that kind of reward card here in the philippines. you can do a lot with the points you earned from the supermarket. you can exchange it into a gift certificate that you can give as a gift. we can also use the points to buy anything we like in the supermarket. in the rewards card that i have they dont push me to buy more but they introduce where to go to get or to avail discounts. like restaurants and bars.