Effect of cinema

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Since its beginning with the film, the cinema has remained the most powerful media for mass communication. Cinema has the ability to combine entertainment with communication of ideas. It has the potential appeal for its audience. It certainly leaves other media far behind in making an appeal. As in literature, cinema has produced much which touches the innermost layers of the man. It mirrors the episodes in such a manner that leaves an impact on the coming generations. Cinema presents an image of the society in which it is born and the hope, aspirations, frustration and the contradictions present in any given social order. There are variable views about the effects of cinema. What do you think? Producers and financiers consider it as a tempting and lucrative business. For actors and actresses, it is a means to earn money and popularity among masses. There are also lots of good and bad effects on the society? Lets discuss and see the pros and cons of cinema.