Good signs and Bad signs.
June 19, 2017 9:47am CST
Grocery Store price tags or signs as they are called, notify us as to what is on sale and what is special for the day. But there are good signs and bad signs. A bad sign is like this: 1. 88 cents each, when you buy a total of 5. The hidden message is that you must buy 5 of those exact items in order to pay 88 cents each for them instead of their individual retail price of approx. 1.79 each. 2. 10 for $10. If you want only one or two of these they sometimes sell for a dollar each, which is to be expected but some people interpret that sign to actually mean, "You must buy 10 of these to get them at a dollar each." 3. Buy 1 - and get the second at half price. Okay, here are the good sings, that I just invented to replace those bad signs that lead us into impulse buying and tend to mislead us into thinking we are getting a good deal when we are probably not. 1. 2 Liter Dr. Pepper - $1.79 each , no limit. under that sign a second sign that reads as follows: 2. Buy 5 - 2 Liter Dr. Pepper for $4.40 - save $4.45 3. Half off 2 Liter Dr. Pepper when you purchase 5 - REQUIRED minimum purchase. They could just let you have them for .88 cents each with no limit. The average person buys in bulk anyway.
2 people like this
• United States
Those signs are the result of some marketing genius who figured out how to push consumers' buttons and get them to buy more. I don't have to deal with those anymore because I shop at Winco and they don't have deals like that. They don't even have a reward card or BOGO deals, no gimmicks at all. I'm glad I found it, I'm so tired of all the sales hype that rarely saves money. I just get low prices with no crap. I don't buy in bulk since most things sold in bulk are not used in my house. We don't eat sweet cereal, use a lot of sugar and flour, we don't eat a lot of canned goods and very little junk food (junk food is consumed when the granddaughter is asleep and hidden away so she can't find it!) or condiments.