99 bottles of beer... / myLot

St. Catharines, Ontario

November 19, 2017 10:11am CST

As I walked past a self-portrait in which I was holding a stubby, I got to wondering when the beer industry switched to stubbies from long necks, and then why they switched back. So of course I searched the interwebs... Canadian breweries came out with the stubby in 1961 but began switching back to long necks in the early '80s, ostensibly to cater to women (but I never had any problems holding a stubby). More likely, I think, it was because American breweries started buying up Canadian ones. But you can read more about it here: http://www.canadianliving.com/food/entertaining/article/canadian-beer-bottles-do-you-know-your-history

7 people like this

5 responses

much2say

@much2say (53958)

• Los Angeles, California

19 Nov 17

I didn't even know what a stubby was! I'm only familiar with the long necks. But either way I don't understand about the catering to women (was the stubby "wider" to grip?). When you wanna drink, there's always a way . . .

1 person likes this

BarBaraPrz

@BarBaraPrz (45498)

• St. Catharines, Ontario

19 Nov 17

Yes, it was a bit wider but not by much. I guess they figured we couldn't get our wee tiny hands around it. Or maybe they didn't want us to feel disappointed when we had our mitts on something more the width of the neck on a long neck, if you get my drift...