Can society be divided into the Walmart Shoppers vs the Target Shoppers?

United States
January 31, 2007 10:33pm CST
I'm starting a research paper for a class I have called Media, Race, and Identity. I'm thinking about writing a paper about where different classes shop, and if indeed a distinction can be made about where different people shop and their self-identified class. What are your thoughts? P.S. Did you know that 90% of the people in the United States identify themselves as middle class? Where does one draw the line in that case?
2 responses
@sedel1027 (17846)
• Cupertino, California
1 Feb 07
I don't think you can do that. I shop at both, but I buy different items at each. I use to live in Cedar Raids, IA where they have a Super Target and Super Walmart right across the street from each other. It was not a rare thing to see people at one store then pass them again at the other. I use to roatte my shopping because Super Walmart has slightly better prices, but I could not get certian items there. I was always at the Super Target though getting my coffe fix and my lunch.
@sedel1027 (17846)
• Cupertino, California
1 Feb 07
I missed the middle class issue. Well there is not just middle class, there is lower middle class and upper middle class. I think that these are hard to define because it is based on where you live. I consider my family to be middle class because we make about $50K a year. I believe that lower middle class starts at $35k/year income and upper middle class ends at $150K/year income - pre-tax. However, with making $50K a year in our area, many people would consider us upper middle class.
@patgalca (18181)
• Orangeville, Ontario
1 Feb 07
We don't have Target here in Canada but we do have Walmart. A lot of people here are against Walmart. I prefer Zellers, which used to be K-Mart. I find it hard to believe that most people think they are middle class. But then I guess it's a government thing too. They decide on what the level of poverty is. I guess if you are considerably above that then you are considered middle class. I would say by my husband's income we might be considered middle class, but I sure as heck don't feel like it... financially that is. I don't consider myself lower class, just poor. There is a difference. Lower class don't take much care for themselves and their family. I believe they also are low income families.