Does using celebrities really help selling brands?

India
February 28, 2007 11:42am CST
Celebrities are widely used to sell brands. I found one recent ad of nike using all of 8 celebrity sportsmen endorsing the same in the ad. Does using a celebrity really help in selling it. For kids it may work...kids love to hav everything their hero uses. But for us adults? I for one have have never been attracted to some brand simply because a Tiger Woods or a Federer or a Britney Spears uses it..Britney drinks pepsi..let her..i dont care. What say u?
2 people like this
3 responses
@cripfemme (7718)
• United States
1 Mar 07
I guess some people care, but I don't. I'm more inclined to buy based on a company's politics. Like not using sweatshops, giving to charities I believe in, and so on. That's what I say!
• India
1 Mar 07
Many people fall for it. Everything their sweetheart endorses, they want. Good thing your philosophy. Thanks for the response
2 people like this
@ygkchaitu (388)
• India
3 Mar 07
the question is help selling? In all senses it would help. All again goes by human psychology and the more impact the more convincing and liking. Humans search for trust and belief and that comes to us indirectly if some one whom we like more and they endorse a product that we don't like immediately changes our view over that product and start reading into the features and reviews. If at this stage the promoter acts well and is able to show positives then the product i sold.. the driving force here is celebrities....
• India
4 Mar 07
So you mean that it helps in gaining the attention of the customer? I mean considering that these days everything that the celebrities do is of great interest to the public.
1 person likes this
• United States
28 Feb 07
I don't care for endorsements from celebrities. I don't believe in designer names. Kids do get drawn into it and that is understandable and I am really not surprised that adults would get drawn into this since everything is about materialism these days. The bigger, the better, the most expensive, the bling. It is all alot of people care about lately.
2 people like this
• India
1 Mar 07
Most brands endorsed by celebrities is priced so high so that the companies can pay the celebrities!!! And we pay for them!! Nice thing dear u havent fallen into this trap!! Thanks for the response
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