TV commercials that grate you

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If I have to see that sonic ear commercial one more time, I'm going to throw the remote at the TV! I'm sure anyone who uses that thing (is there anyone out there who does?) holds it up in the air. What they don't tell you is that it probably amplifies background noise as well. How about the ad for the gadget you use to record messages and grocery lists and driving directions. I want to hurl as I see each one in the commercial hold that stupid gadget up to their ear and smile smarmily. I could go on and on. Even this year's Superbowl ads weren't as good as in previous years. What commercials irritate you? With the age of TiVo, does anyone watch them anymore?