The smell of coffee is a big draw.

i like the smell of the aroma in coffe, but i dont want to drink it for the meantime. coz im pregnant now but i drink coffee when im not yet pregnant.

Well, this is because I believe that majority of the "taste" sensation is intertwined and heavily connected with the sense of "smell." I read in a book "Fast Food Nations" that artificial flavoring manufacturers researches quite a bit in that area, and they found smell places a big role in taste.

It does seem to be a big draw among many people. I have talked to a lot of people that don't even like coffee at all but say they like the smell or aroma of it. I drink coffee regularly and I have always enjoyed the aroma of it before I even started drinking it. It seems just to have a certain smell that seems like a pick me up.