99¢ store is raising their prices.....

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I just saw on the news that they are raising their prices.. from 99¢ to 99.99¢ That is just under a penny price increase. So they were interviewing people in a store as how they feel about that price increase. So here is this older guy complaining about them raising the price and how he is on a fixed budget and it will throw him into a higher tax bracket ( not sure what he meant by that - tax bracket is based on earnings not expenses, but whatever!) and said it was to high of an increase and he just couldn't afford it... but here is he complaining about how a (near) penny is going to break him, while sporting a fancy Bluetooth in his ear! If a partial penny is going to break him, maybe he should cancel his cell phone luxuary! Then a lady - slightly younger than him, but looking older than younger, talking about how it is less than she thought and glad it isn't any more and saying it is reasonable and she'll still shop and be glad that is all it is. ANother younger guy said he had heard about it and ran it to "stock up" and now this is "all the increase is"... he is glad that is all it is and understands their increase. I say, I am glad that is all it is, and understand they to have to raise prices, and glad that they have been reasonable about it. I wish other stores and companies would raise their prices in such a reasonable fashion! Is the .0099¢ (if I got that decimal right!) or "less than a pennY" increase going to stop you from shopping the 99¢ Store? WOn't me!