What would you do if your partner doesn't like your favorite perfume/cologne?

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I for one experienced this when my partner told me he didn't like the perfume I was wearing. It was a big sad because I only use that fragrance on special occasions and since it was a special occasion for the both of us, I used it. Only to be told that he didn't like it. Anyhow, now that I know he didn't like it, I won't be using that fragrance anymore. He's my partner, and if he thinks that smell doesn't suit me, then perhaps he is right. So, what do you do if this scenario happens to you?