does the name of a business attract or repel you?  

not every one has a john smith they know is qualifyed. and with no name exposure its kinda hard, so i always go to big catchy names, big name usually big sevice, lets face it if the names no good oyu wont get anywhere. i am constantly singing catch commercials

I think it is imperative that you think of a catchy name or name that correlates to your business, but quality of the service is another factor too. I do both, go by the name and quality of service, company etc.

I am not sure that I would go with a commercial name. I would ask around for recommendations from neighbors or local businesses.

A brand name doesn't impress me at all. Most of the items that they carry are mass produced in another country. Not that it is bad to buy from products made in another country, but the people that make the product are usually paid less.

What type of business are you going to start? I thought about opening a business too. I would want something catchy, but not cutsie.

i think the name is very important. for instand I work as a Realtor and the company i work for is called "kelley and associates" and it's not always clear that it's a real estate company - many people call us thinking we're a law firm or other things likes that.